Medium couscous

Warda medium couscous is made in Sousse, Tunisia, by the Rose Blanche group, from 100% durum wheat semolina. Warda is the most widely sold pasta and couscous brand in Tunisia, and its red bag with the rose logo is instantly recognised by North African shoppers. Medium grain is the most versatile size: fine enough to swell quickly when steamed, firm enough to stay loose and separate on the plate.

For the end consumer, this is the couscous of Friday lunches and family meals: steamed in a couscoussier and served with a broth of vegetables, meat or fish. It also works for sweet mesfouf with raisins, couscous salads and quick weeknight sides.

Why list it

• Market-leading brand in Tunisia, in strong demand from Tunisian and North African shoppers around Paris.
• 1 kg family format with steady year-round rotation and peaks before Ramadan and religious holidays.
• Single-ingredient recipe, easy to explain on the shelf and to food-service buyers.
• 15 bags per case, convenient for independent grocers and supermarkets alike.

On the shelf

Place Warda medium couscous at the heart of the world-foods aisle, next to chickpeas, couscous spice mixes, harissa and pulses. In the kitchen, the grain is lightly moistened, rolled by hand and steamed in two or three passes; it swells and separates without sticking. Pair it with Warda pasta from the same range for a coherent offer, distributed to trade customers by Ouine Distribution.