Mild hmiss

Hmiss, also known as slata mechouia, is the Algerian cooked salad of grilled peppers and tomatoes, pounded with garlic and olive oil. Hill makes a mild version in its artisan cannery from sweet pepper, tomato, vegetable oil, salt, olive oil and a natural preservative. The texture is soft, the taste smoky and balanced, with no heat. The jar carries the halal logo and a « Made in Algeria » flag.

It is a ready-to-serve starter: open the jar, tip it into a dish and serve with home-style bread, kesra or baguette. Hmiss is eaten cool, on its own or with olives, tuna and hard-boiled eggs. The 180 g jar is stored dry and keeps in the fridge once opened.

Why list it

• The mild version opens the product to the whole family, children and heat-averse shoppers included.
• A ready-made starter: the time-saving argument works in grocery stores and supermarkets alike.
• Strong seasonality during Ramadan, when hmiss opens the meal, with steady sales the rest of the year.
• Halal logo and Algerian origin printed on the jar.
• Sells as a pair with the hot version from the same range.

On the shelf

Place it with world starters and salads, or in the North African grocery section next to olives, tuna and grilled peppers. Cross-merchandise with traditional breads and kesra. Tip for the end customer: take the jar out ahead of time, add a drizzle of olive oil and a few olives or a hard-boiled egg to turn it into a full starter.