Orange & grape smoothie

Soofty is a French fruit-drink brand founded in 2015 by MS International Trading in Les Ulis, near Paris, known for its fruit sodas and its 'Smoothie by Soofty' range. The orange and grape flavour combines orange, white grape and a touch of mango in a fruit drink based on water, fruit juices and skimmed milk, enriched with Lactobacillus and vitamins. It is not a fresh-pressed juice: the recipe is shelf-stable at room temperature, which simplifies logistics and storage.

Consumers buy it for a cool, sweet break at breakfast, as an afternoon snack or alongside a sandwich. The 350 ml bottle with its orange cap drinks best chilled after a spell in the fridge; the label with orange and grapes stands out in a chiller cabinet.

Why list it

• Orange is the reference flavour for morning drinks: a natural entry point for breakfast shoppers.
• An ambient fruit drink with no cold chain: easy rotation in convenience stores, snack outlets and cash and carry.
• The case of 20 × 350 ml bottles is sized for small stores and quick-service restaurants.
• Four flavours listed in one format: a colourful, readable facing.
• A brand already carried by several Paris-region wholesalers.

On the shelf

Place the orange and grape smoothie in the chiller with juices and drinks to go, or in the ambient drinks aisle next to Soofty sodas. Offer it in a breakfast deal with a pastry. Serve chilled and shake before opening, as with any drink combining milk and fruit juice.