Instant mint green tea — sticks

Kyufi instant green tea with mint is a soluble tea powder packed in individual 7.5 g sticks, sold in boxes of 15 (112.5 g). The recipe has three ingredients: sugar, soluble green tea and natural mint leaf extract. Kyufi makes the powder by extracting the aromas from tea leaves and concentrating them, with no artificial flavouring, no preservatives, no pesticides and no GMOs. The result is a sweet mint tea in the spirit of Moroccan tea that dissolves in 20 seconds.

For the consumer, this is mint tea without the fuss: one stick, one glass of hot or cold water, a stir, and it is ready. At the office, when travelling, after a meal or iced in summer, it replaces the teapot ritual when there is no time or equipment. The colourful box and pocket format also make it a small gift.

Why list it

• A new, distinctive concept in the hot-drinks aisle: a real soluble tea, not a flavouring.
• Broad target: North African shoppers attached to mint tea, busy professionals, restaurants and hotels.
• 15-stick format suited to impulse purchase, with highly visible packaging.
• Year-round sales: hot in winter, iced in summer, with a peak during Ramadan.

How to use it

Pour the contents of a stick into a glass of hot water, or cold water with ice, stir for a few seconds and drink. On the shelf, place it in a North African grocery next to green teas and sugar loaves, or at the till and on end caps for impulse purchases; offer the sugar-free Kyufi version alongside. In food service, it allows mint tea to be served on demand with no preparation.