Chocolate talbina

Talbina is a barley porridge rooted in the Prophetic tradition, simmered gently in milk until creamy. Mufeed, the house brand of Ouine Distribution, offers a pre-cooked chocolate version: organic hulled barley flour, produced in France (Mayenne), combined with chocolate, using only four natural ingredients. The pack states that it is a source of iron and magnesium and high in fibre.

It is the most indulgent recipe in the range, designed for children and adults who want a warm breakfast without fuss: 4 tablespoons in 200 ml of plant-based or dairy milk, 5 to 7 minutes over low heat, one minute of rest. No sweetener to add. It can also be eaten cold once cooked.

Why list it

• The chocolate recipe wins over family shoppers who have never tried talbina.
• Certified organic (EU leaf and French AB logo) and made in France: two arguments visible on the shelf.
• Ready to cook with nothing to add: a simple routine that drives repeat purchase.
• The 335 g format suits delicatessens, organic stores and supermarkets; rotation picks up ahead of Ramadan.
• Four recipes in one format: a complete facing that is easy to manage.

On the shelf

Place chocolate talbina in the breakfast aisle near porridge and chocolate cereals, or in the North African grocery section. Cross-merchandise with plant-based milks, dates and Mufeed amlou. Remind customers that the texture adjusts with the number of spoonfuls.