Date & coconut talbina

Talbina is a barley porridge rooted in the Prophetic tradition, simmered gently in milk until creamy. Mufeed, the house brand of Ouine Distribution, offers a pre-cooked date and coconut version: organic hulled barley flour, produced in France (Mayenne), where the sweetness of dates meets the creaminess of coconut, using only four natural ingredients. The pack states that it is a source of iron and magnesium and high in fibre.

For the consumer it is a warm, naturally sweet breakfast with nothing to add: 4 tablespoons in 200 ml of plant-based or dairy milk, 5 to 7 minutes over low heat, one minute of rest. It can also be eaten cold once cooked, for instance as a snack.

Why list it

• The date and coconut pairing speaks directly to North African and wellness shoppers.
• Certified organic (EU leaf and French AB logo) and made in France: two arguments visible on the shelf.
• Ready to cook with nothing to add: a simple routine that drives repeat purchase.
• The 335 g format suits delicatessens, organic stores and supermarkets; rotation picks up ahead of Ramadan.
• Four recipes in one format: a complete facing that is easy to manage.

On the shelf

Place date and coconut talbina in the breakfast aisle near porridge and muesli, or in the North African grocery section. Cross-merchandise with dates, plant-based milks and coconut milk. Remind customers that the texture adjusts with the number of spoonfuls.