Laubia sauce — 340 g

Loubia is the Tunisian white bean stew, simmered in a spiced tomato sauce and traditionally served with lamb or beef. It is a winter dish, filling and generous, made for the whole table. Yooness, the own brand of the Tunisian-food importer SODIC, sells it ready-cooked in a 340 g glass jar under the tagline « Faites comme chez vous ! ». The beans stay whole in the sauce.

The consumer reheats the jar gently and serves it with bread, or adds meat of their choice for a complete meal. The sauce is thick enough to go with rice or pasta. The jar is stored at room temperature and keeps in the fridge once opened.

Why list it

• A widely eaten winter dish: sales build from October to March.
• The jarred version removes the soaking and long cooking of dried beans.
• The 340 g format feeds two to three people and matches the rest of the Yooness range.
• Completes the jelbana and mermez on a single Tunisian ready-meal facing.

On the shelf

Site it with world ready meals or in the North African grocery section, next to canned pulses, couscous and harissa, and give it winter exposure alongside traditional breads and stewing meat. Tip for the end customer: reheat gently, stir in already-cooked meat at the end and add a dab of harissa to taste.