Onion burger patty — 800 g

The Biladi onion burger takes the plain burger recipe and adds onion: the manufacturer lists 51% minced halal beef (EU origin), 7.5% dehydrated soya protein and 1.8% onion among the herbs. The onion brings the sweet, lightly grilled note many shoppers associate with a takeaway patty. Each piece weighs 80 g; the 800 g box holds ten, individually wrapped.

Cook in a hot pan for 8 minutes from frozen, or 3 minutes once thawed. Shoppers serve it as a burger with a sesame bun and a garlic sauce, or simply with chips. The box carries the AVS logo, the hand-slaughter mention and the no-electronarcosis claim.

Why list it

• The most asked-for flavoured recipe in the halal patty aisle after the plain version.
• Sells as a pair with the plain burger: two flavours, one shelf position.
• 80 g patty sized for standard burger buns.
• 12 boxes per case, 48 cases per pallet.
• Turnover peaks at weekends, in summer and during school holidays.

On the shelf

Place it in the frozen meat aisle beside the plain burger and promote it with buns, sauces and chips. It cooks from frozen, so a shelf talker can remind shoppers there is no need to defrost. Like any meat preparation it contains soya and wheat, and that should stay visible.