Plain burger patty — 800 g

The Biladi plain burger is a frozen preparation made from minced beef (51%, EU origin), water and soya protein (8%), seasoned with herbs and spices. The mix gives a softer patty than a pure beef steak, shaped at 80 g to fit a standard burger bun. The 800 g box holds ten individually wrapped pieces.

Cook it in a hot pan: 8 minutes from frozen, 3 minutes once thawed. This is the midweek homemade burger patty, built with a sesame bun, cheese, lettuce and red onion. The box carries the AVS logo, the hand-slaughter mention and the no-electronarcosis claim.

Why list it

• The entry point of the Biladi beef range and a gateway into the halal burger aisle.
• 80 g patty sized for standard retail burger buns.
• A young, family audience, with consumption peaking at weekends and during school holidays.
• 12 boxes per case, 48 cases per pallet — the same logistics as the rest of the 800 g range.
• Sells as a pair with the onion version: two recipes, one facing.

On the shelf

Display it in the frozen meat aisle next to the pure beef patties, and cross-merchandise with burger buns, chips and sauces. Keep the soya and wheat content visible to shoppers: this is a meat preparation, not a minced beef steak, and shelf labelling should say so plainly.