Pure beef patty — 1.44 kg

This 1.44 kg box is the family format of the Biladi pure beef patty, with one detail that sets it apart from the rest of the range: each piece weighs 45 g, not 80 g. Thirty-two small patties, individually wrapped, made to the same recipe — 100% minced beef, under 20% fat and a collagen-to-meat-protein ratio below 15%.

The smaller weight changes the use. It suits children, lunchtime portions, double burgers and anyone who would rather have two small patties than one large one. Cooking is unchanged: a hot pan, around 8 minutes from frozen or 3 minutes once thawed. The box carries the AVS logo, the hand-slaughter mention and the no-electronarcosis claim.

Why list it

• The only 45 g format in the range: it answers a demand the 80 g piece does not cover.
• Thirty-two pieces, a format designed for larger households.
• Sold as a single unit, no case grouping: 252 boxes per pallet.
• Completes the 800 g and 2 kg boxes without cannibalising them.
• Strong turnover before school holidays and during Ramadan.

On the shelf

Put the family box on a lower shelf, under the 800 g boxes, where shoppers looking for volume tend to look. State the 45 g piece weight clearly on the shelf label, because that is what decides the purchase. Cross-merchandise with buns, chips and frozen vegetables.