Pure beef patty — 2 kg

The 2 kg box is the largest pack of Biladi pure beef patties: twenty-five 80 g pieces, each individually wrapped, made to the same recipe as the 800 g box. One hundred per cent minced beef, under 20% fat and a collagen-to-meat-protein ratio below 15%, with no added vegetable protein.

This is the format for larger households and chest freezers, the one bought once a month. Cooking is unchanged: a hot pan, around 8 minutes from frozen or 3 minutes once thawed, and the individual wrapping means only the portions needed leave the freezer. The box carries the AVS logo, the hand-slaughter mention and the no-electronarcosis claim.

Why list it

• The largest pack in the pure beef range, the format for stock-up shopping.
• Same 80 g piece as the 800 g box, so habits do not change with the format.
• Sold as a single unit, 252 boxes per pallet: little handling on delivery.
• Targets large families and stock buyers, a loyal and regular audience.
• Turnover peaks before Ramadan and during school holidays.

On the shelf

Place the 2 kg box on a lower shelf, under the 800 g formats, with a shelf label showing the number of pieces and their weight — that is what shoppers compare. The format works well for frozen promotional displays. Cross-merchandise with burger buns, chips and frozen vegetables.