Apple & cinnamon talbina

Talbina is a barley porridge rooted in the Prophetic tradition, simmered gently in milk until creamy. Mufeed, the house brand of Ouine Distribution, offers a pre-cooked apple and cinnamon version: organic hulled barley flour, produced in France (Mayenne), where the natural sweetness of apple meets the warmth of cinnamon, using only four natural ingredients. The pack states that it is a source of iron and magnesium and high in fibre.

For the consumer it brings the familiar taste of apple and cinnamon to a warm breakfast with nothing to add: 4 tablespoons in 200 ml of plant-based or dairy milk, 5 to 7 minutes over low heat, one minute of rest. It can also be eaten cold once cooked.

Why list it

• A familiar flavour, apple and cinnamon, that reassures shoppers discovering talbina.
• Certified organic (EU leaf and French AB logo) and made in France: two arguments visible on the shelf.
• Ready to cook with nothing to add: a simple routine that drives repeat purchase.
• The 335 g format suits delicatessens, organic stores and supermarkets; rotation picks up in autumn and winter and ahead of Ramadan.
• Four recipes in one format: a complete facing that is easy to manage.

On the shelf

Place apple and cinnamon talbina in the breakfast aisle near porridge and fruit oat blends, or in the North African grocery section. Cross-merchandise with plant-based milks, honey and dried fruit. Remind customers that the texture adjusts with the number of spoonfuls.