“Maxi Tendre” patty — 800 g

Le Maxi Tendre is the middle recipe in the Biladi beef range: 80% minced beef of EU origin, against 51% for the burgers, and only 2.6% soya protein. It sits between a pure beef steak and a meat preparation — the texture stays soft in the pan while the beef flavour leads. Each piece weighs 80 g and the 800 g box holds ten, individually wrapped.

Cooking is the same as the rest of the range: a hot pan, 8 minutes from frozen or 3 minutes once thawed. Shoppers use it in a burger or as a main course with vegetables, pasta or rice. The box carries the AVS logo, the hand-slaughter mention and the no-electronarcosis claim.

Why list it

• A step between the plain burger and the pure beef steak, giving three meat contents on one shelf.
• 80% beef is a clear figure buyers can put forward.
• No wheat-based ingredient in this recipe, unlike the two burgers in the range.
• 12 boxes per case, 48 cases per pallet.
• Individual wrapping: one portion can be taken out without defrosting the rest.

On the shelf

Place it between the burgers and the pure beef patties, in rising order of meat content, so the range reads by itself. Cross-merchandise with burger buns and chips, and keep the soya declaration visible even though the quantity is small.