Mechouya salad — sun-dried tomatoes

Thala mechouya salad with sun-dried tomatoes is the mild version of the cannery's hmiss. Kabylia peppers are grilled over a wood fire and peeled by hand, then mixed with tomatoes sun-dried on site, garlic, sunflower oil and salt. No chilli: the sweetness of the peppers and the concentrated taste of dried tomato carry the product. Made by hand in Thala Bouzrou, with no additives or preservatives.

Shoppers serve it as a starter with bread, alongside grilled meat and fish, or use it as a topping for toast, sandwiches and pizza. With no heat, it appeals to children and to anyone who avoids chilli, which makes it a good introduction to Algerian cooking.

Why list it

• The mechouya for people who do not eat spicy food: widens the target beyond harissa fans.
• Sun-dried tomatoes and wood-fired peppers: two of the brand's skills in one jar.
• A short ingredient list with no preservatives.
• Sells alongside the spicy versions to build a full range.
• Broad target: families, Mediterranean customers, aperitif aisle.

On the shelf

Display next to the spicy mechouya and Thala sun-dried tomatoes, in the North African grocery aisle or with spreads. Suggest serving it cold with kesra, over fried eggs, or warm with grilled meat. Once opened, keep refrigerated.