Mloukhia — 340 g

Mloukhia is a landmark dish of Tunisian cooking: powdered jute mallow leaves, cooked down for hours into a very thick, almost black-green sauce. It belongs to celebrations and family meals, and normally takes most of a day to make. Yooness, the own brand of the Tunisian-food importer SODIC, sells it ready-cooked in a 340 g glass jar under the tagline « Faites comme chez vous ! ».

The consumer reheats it gently and serves it with bread, or adds beef, lamb or chicken as tradition dictates. The texture coats the spoon and the flavour is deep and vegetal. The jar is stored at room temperature and keeps in the fridge once opened.

Why list it

• A dish Tunisian shoppers ask for and rarely find ready-made: shelf competition is short.
• The jar removes hours of cooking, which is the main obstacle to making it at home.
• A 340 g glass jar: a meal format for two to three people, easy to read on shelf.
• Stronger rotation during Ramadan and family celebrations.
• Lists alongside the other Yooness cooked sauces to build a Tunisian ready-meal section.

On the shelf

Place it with world ready meals or in the North African grocery section, beside couscous, harissa and canned chickpeas, and cross-merchandise with semolina and traditional breads. Tip for the end customer: reheat gently without letting it catch, add the meat of their choice at the end and eat it with bread rather than a fork, as in Tunisia.